Experienced SoMe Specialist
Here is your opportunity to become part of one of the most important players and largest groups in the equine world, which wants to increase the focus on online branding!
Creative position in a newly established team
You will be part of a new E-commerce team and be responsible for SoMe activities across platforms. You will have a great opportunity of being creative and innovative, as Kingsland wishes to incorporate the SoMe activities more actively in the branding strategy. All in all, this is a position, where you can make your mark.
Among other things, you will:
- develop the SoMe strategy together with the marketing department and E-commerce Manager and handle the daily operations of the platforms
- establish targets and KPIs of the SoMe performance
- develop ideas and create captivating content on Kingsland's SoMe together with our content specialist
- distributing content on all platforms, including, but not limited to: Instagram, YouTube, and Facebook
- produce, edit, publish, and share short engaging content on Instagram
- work with influencer marketing and sponsor riders
- work with paid posts together with an external agency
- ensure a high-quality appearance in the content that supports the brand direction
- take responsibility for converting posts to sales in own DTC
- be part of a small start-up e-commerce team that helps each other.
In close collaboration with your colleagues in the team, you will shape Kingsland's E-commerce strategy.
Ambitous SoMe geek
You are passionate about your profession and have a minimum of 3-5 years of experience from a similar position, where E-commerce and SoMe have been in focus. You communicate fluently in English, both oral and written, and it is an advance if you are also able to communicate in Danish. If you are interested in equestrian sports, it is also a clear advantage but not a must.
In addition, you have/are:
- detail-oriented regarding the visual expression combined with text
- understanding of the interaction between the different platforms
- experience with SoMe such as Instagram, Facebook, and Pinterest, which are the media platforms Kingsland is using at the moment - but at the same time continuously open to new opportunities
- experience with executing online campaigns
- motivated by challenges and enjoy working in a busy environment.
- experience with Social Media Tools and platforms to analyze and execute SoMe initiatives
Part of a unique journey
As a SoMe Specialist at Kingsland, you will be part of one of the most important players and largest groups in the equine world, which is known for its quality and high-end products. You get skilled and ambitious colleagues as well as a workplace that is characterized by an informal and positive atmosphere.
You will become a big part of building a new talented team in Copenhagen, which will be part of the company's growth journey with a respected and well-known brand. Hence, you have a great opportunity to make your own mark on the business area and the strategy, as well as being part of an already successful company.
Application
The recruiting process is handled by Curia.
Kingsland
Kingsland is established by pioneers. Created by riders more than twenty years ago in Norway, we honor the great traditions of the equestrian lifestyle, but we keep striving to bring out collections that define modern riders. Not afraid to bring fashion into our equestrian world, but never compromise on quality and performance.
We are riders; it’s our passion. We know that nothing compares to the sound of hooves and feeling from the back of your horse, or the rush that follows a new equestrian challenge. We are riders; it’s our way of life; it’s who we are.
In 2022, Kingsland opens a new office located in Copenhagen where the new E-commerce team will be a big part of creating further growth and accelerating Kingsland’s online sales through the webshop.
Kingsland is part of the Global Equestrian Group.
- Brand
- Kingsland
- Locations
- Copenhagen (DK)

About Global Equestrian Group
Welcome to the Global Equestrian Group
Situated in the northern part of Denmark, you find the headquarters of Global Equestrian Group – a group of highly esteemed brands with the vision of becoming the world’s leading equestrian company.
GEG was established in the beginning of 2021 when Waterland Private Equity acquired the majority of Helgstrand Dressage, founded by Andreas Helgstrand. Today the Group has +250 full-time employees and an annual revenue of EUR 175 million.
In February 2021, Beerbaum Stables was acquired and multiple Olympic medallist, showjumper Ludger Beerbaum joined the group as co-owner. And in June 2021, Global Equestrian Group acquired Wellington International. The most recent GEG acquisition is Outstanding Stables led by one of the world’s most acknowledged dressage riders, Patrik Kittel, acquired in June 2022.
Global Equestrian Group has activities in dressage, show jumping and events, the exquisite jewellery company Helgstrand Jewellery and equestrian accessories and apparel company Kingsland Equestrian, as well as other equestrian sports investments. GEG will continue to carry out investments ensuring that the group will continue to grow its activities throughout the world.
Welcome to the Global Equestrian Group – we hope you will follow us on our journey towards becoming the world’s leading equestrian company!
Already working at Global Equestrian Group?
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