European Sales Manager
Building a European Sales Organization in the Equine Business
For our newly established brand UV Equestrian, we now seek an European Sales Manager who will be responsible for building a sales and customer support function in the company.
The position can be filled from our headquarters in Uggerhalne (DK) or at Beerbaum Stables in Riesenbeck (DE).
UV Equestrian
UV Equestrian is world wide distributor of UV lamps for the Equstrian industry. The UV lamps can reduce / eliminate infections in both horses and humans.
Responsible for building a sales
With reference to our commercial director and in close cooperation with a peer colleague covering the US market, you are responsible for market introduction, driving revenue growth and scale sales of UV lamps in the equestrian industry covering breeders, training and sales stables, show grounds etc.
The role requires you to lead the sales, developing sales channels and processes and keeping yourself updated with the technological and functional aspects of our product.
- Identify and initiate new client relationships
- Produce sales forecast, keeping an updated pipeline of meeting
- Develop and nurture deep and strong relationships with clients, addressing their needs, and maintaining a high level of customer satisfaction.
- Contribute to the business strategy through a deep understanding of industry requirements, market trends and client requirements
- Work with sales specialists, other functions and channel partners where required to proactively address customer requirements
The job requires relatively much travel activity in Europe.
Experienced and Selfdriven Hunter and Cultivator
Ideally, you have experience with sales in the equestrian industry thus having a great personal network covering breeders, trainers etc.
Otherwise we expect you have a relevant educational background and at least 10 years of experience with sales of technical and/or wellfare products in Europe.
Besides having a broad sales toolbox you....
- have a proven track record
- are experience with contemporary CRM systems
- are fluent in English and at least one other major European language (French, German, Spanish)
As a person you are...
- Highly selfdriven
- Empathetic
- Extrovert
We offer
An extremely fast paced business in a highly solid group of companies and a product that is proven.
You will get an compensation package consisting of a base salary that meets your requirements plus sales dependent contribution.
- Brand
- Global Equestrian Group
- Locations
- Riesenbeck (DE) - Riesenbeck International, Uggerhalne (DK)
- Remote status
- Hybrid Remote

About Global Equestrian Group
Welcome to the Global Equestrian Group
Situated in the northern part of Denmark, you find the headquarters of Global Equestrian Group – a group of highly esteemed brands with the vision of becoming the world’s leading equestrian company.
GEG was established in the beginning of 2021 when Waterland Private Equity acquired the of Helgstrand Dressage, founded by Andreas Helgstrand. Today the Group has +250 full-time employees and an annual revenue of EUR 175 million.
In February 2021, Beerbaum Stables was acquired and multiple Olympic medallist, showjumper Ludger Beerbaum joined the group as co-owner. And in June 2021, Global Equestrian Group acquired Wellington International. The most recent GEG acquisition is Outstanding Stables led by one of the world’s most acknowledged dressage riders, Patrik Kittel, acquired in June 2022.
Global Equestrian Group has activities in dressage, show jumping and events, the exquisite jewellery company Helgstrand Jewellery and equestrian accessories and apparel company Kingsland Equestrian, as well as other equestrian sports investments. GEG will continue to carry out investments ensuring that the group will continue to grow its activities throughout the world.
Welcome to the Global Equestrian Group – we hope you will follow us on our journey towards becoming the world’s leading equestrian company!
European Sales Manager
Building a European Sales Organization in the Equine Business
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