Welcome to the Global Equestrian Group

Situated in the northern part of Denmark, you find the headquarters of Global Equestrian Group – a group of highly esteemed brands with the vision of becoming the world’s leading equestrian company. 

GEG was established in the beginning of 2021 when Waterland Private Equity acquired the of Helgstrand Dressage, founded by Andreas Helgstrand. Today the Group has +250 full-time employees and an annual revenue of EUR 175 million.

In February 2021, Beerbaum Stables was acquired and multiple Olympic medallist, showjumper Ludger Beerbaum joined the group as co-owner. And in June 2021, Global Equestrian Group acquired Wellington International. The most recent GEG acquisition is Outstanding Stables led by one of the world’s most acknowledged dressage riders, Patrik Kittel, acquired in June 2022.

Global Equestrian Group has activities in dressage, show jumping and events, the exquisite jewellery company Helgstrand Jewellery and equestrian accessories and apparel company Kingsland Equestrian, as well as other equestrian sports investments. GEG will continue to carry out investments ensuring that the group will continue to grow its activities throughout the world.

Welcome to the Global Equestrian Group – we hope you will follow us on our journey towards becoming the world’s leading equestrian company!